Guest WiFi Solutions
Guest WiFi solutions are focused on providing valuable insights regarding your audience. These are designed to identify clients who visit your premise to ensure the provision of accurate and precise retail analytics. Ruckus wireless systems offer extensive support to enhance the functionality and management of indoor WiFi, within your premise.
These indoor WiFi solutions provide businesses with access to a high-performing tool for collecting retail analytics concerning their target audience. When configured to operate in compliance with Ruckus wireless systems, guest WiFi technology can be relied upon to provide authentic data concerning the behaviour of your target audience, their preferred store locations and buying patterns. These retail analytics can be useful for improving various aspects of your business.
Retail analytics collected through Guest WiFi lead to:
- Increased and personalised consumer engagement
- Higher consumer loyalty
- Modified product mixes
- Development of relationship programmes
Spotty cellular coverage in retail stores and the absence of unrestricted data packages for smartphone users have opened new gates of opportunities for consumer engagement via guest WiFi. With the growing inclination of consumers towards online shopping, retailers foresee these indoor wireless solutions as effective tools for enhancing consumer experience.
Does my business need an indoor WiFi solution?
It is not only the retailers who consider indoor WiFi as a potential tool for providing enhanced consumer experience. Buyers too willingly express their preference for having access to WiFi, to improve their buying experience. Stats suggest that 80% buyers choose their shopping locations, based on the availability of WiFi within the shop’s premise. Smartphones are rapidly replacing PCs and laptops as primary mediums for online search. Today, nine out of ten buyers like to search on their phones while they are out shopping. They rely on this technology to access information pertaining to price comparisons, customer reviews and availability of coupons.
To further corroborate the effectiveness of retail analytics gathered through indoor WiFi facilities, 94% of consumers regard in-store shopping as a convenient option. Also, 50% believe that indoor wireless solutions can significantly enhance their retail experience.
Hence, retailers can rely on guest WiFi solutions provided by Ruckus wireless systems to increase the effectiveness of their marketing and sales strategy. With Ruckus wireless systems, you can now provide your consumers with an exceptional retail experience.